5 reasons to hire a copywriter

As a small business owner, you may be reluctant to spend money on hiring a copywriter.  Some people feel that this is something that you can manage yourself or you may be worried that a copywriter doesn’t know enough about your business to do it justice.

These are all valid concerns but there are a lot of benefits to hiring a copywriter for your business – here are just a few reasons why it could be a great move.

1. Time is precious

There is no doubt that running a business is demanding – if you’re trying to create engaging content whilst simultaneously running other aspects of the business, something has got to give.

Content is something that you can easily outsource. Hiring a copywriter means that you can spend valuable time doing what you do best – speaking to your clients and growing your

2. I am not a chef…

I’m not a hairdresser.

I’m not a florist.

I’m certainly not a dentist so I wouldn’t attempt to pull your teeth out.  You may like to dabble in a bit of writing now and again, but if it’s not really your forte then is it going to be enough to impress your clients?

I’ve been writing creatively for nigh on 20 years and have worked in persuasive marketing positions for 15 years – I hope after all this time, I can be considered somewhat of an expert.

3. Speling mistakes luk amateur

Due to the influence of Social Media ‘txtspk’ is becoming increasingly common, however people don’t expect to see this on a professional website. Bad spelling and grammar can be a real turn off for your customers.

A good copywriter will make sure that all your content is correct – and will be able to proofread and edit anything you have written yourself.

4. I stalk Google so you don’t have to

Google is what makes the world go round – whether we like it or not!  It’s where the majority of people find your business; a good ranking can help you to increase your page views, and ultimately your revenue.

If you’re running a business, do you really have time to follow all the latest trends and algorithms?  As a copywriter it’s my job to keep up to date with all the goings on in the tech world so use my knowledge to your advantage.

5. Hiring a copywriter is probably not as expensive as you might think

I’m biased of course but I wouldn’t recommend a copywriter that only charges you £5 for an article – you really do get what you pay for.  But at the same time, I certainly don’t advocate those copywriters that will charge you the earth.  You should always go for quality over quantity, but ultimately you want to be sure that you are getting good value for money.

My clients are important to me – and I know how important your bottom line is to you.  You’ll find my prices realistic and affordable.  When you place your order, I’ll always be upfront about my costs with no hidden charges.

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