Why your small business needs to blog

If you’re a small business owner then there’s no doubt that you’re already juggling a hundred and one things, so you might be wondering if blogging for your business is really worth the effort?

In short, the answer is yes!  Blogging is a simple way of enhancing your marketing strategy – it drives traffic to your site, it’s a way of engaging with your customers and it’s cost-effective.

Here are the top five benefits of how a blog can help your small business:

1. Boost your site in the search engines

Fresh, relevant content is so important when it comes to Search Engine Optimisation (SEO).  By providing regular blog posts, you are creating additional pages on your website that will be indexed by Google, Bing, and Yahoo etc.

Each blog post is another opportunity to insert those relevant keywords that are relevant to your small business i.e. the search terms that consumers use to search for you or similar businesses.

2. Customer engagement

Building trust and creating relationships with your customers is key to the success of your small business.  You may feel that your face-to-face customer service is already top notch but how do you capture the interest of those you’ve not had the opportunity to meet yet?  Blogging is a great way of building trust with your existing customers as well as prospective ones.  Encourage your readers to engage with the posts by leaving comments – and follow these up with actions.  Something as simple as this can go a long way in building a successful, long-term business relationship.

3. Develop your brand

Even the most carefully crafted of websites will struggle to show the real personality behind your brand.  Blogging (alongside your social media pages) gives you the chance to establish your tone-of-voice and give more of a personal touch to your small business.  Share what you and your employees are passionate about.  Use it as an opportunity to answer customer queries in more detail.  Regular blog posts that humanise your brand can really push up your business’s likeability factor.

4. Establish authority

Providing content that is educational, valuable and interesting to your audience can give you a certain amount of clout in your field of expertise.  Blogging in this way can help you to build the trust of your customers, making you their go-to resource when they need information about your industry.

5. Create opportunities for social sharing

Each time you blog, you’re creating content that’s easy to share – whether it’s the hook for your e-newsletters or you’re providing shareable content for social media.  Social media is a fantastic free marketing tool – by engaging with your audience and giving them the opportunity to share your posts, it increases the value of your brand.  With every like, share and retweet or a link back to your site from another blog, your small business brand is gaining validation, growing in brand awareness and credibility.

Whilst blogging should be a priority, not everyone business owner will have the time to write these posts themselves.  This is where we can help.  Wily Fox Creative offers a variety of solutions to assist small business owners in growing their brand and increasing their conversions from content and blog creation to complete social media management.

Want to know more?  Take a look at our services here.


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