It’s all very well having a great-looking website for your business but is it actually working for you? Do you know how many leads it actually brings into your business?
The trouble with a lot of small businesses is that once they have a website set up, it’s not touched again, instead acting as a static online display akin to a brochure. Yes, it may give the basic details for your business but it could be working much harder for you.
Failing to optimise your website is a missed opportunity – there are a number of things you should be doing with it in order to grow your business.
Here are three easy ways to transform your current website to attract more customers to your business:
Create a blog
The first thing to do is to create a blog. Adding regular blog posts to your site is one of the most effective ways of adding fresh content – which is key to improving your search engine ranking. The more you write, the more you are likely to generate traffic to your site. If that audience is staying on your website because you have content that is relevant to their search, Google will begin to recognise you as a trusted source. If Google trusts you enough to push you up in their rankings, then your audience will start to trust you too.
Constant blogging can be daunting – particularly if you don’t see yourself as a writer. Fear not however, outsourcing your blog content can be simple and affordable, leaving you more time to manage the day to day operations of your business.
Add engaging calls to action
Providing your audience with relevant information is important in order to warm them up to your product or services. But what happens when they are ready to buy – is it easy to take that next step from your website?
Creating short, simple calls to action (CTAs) on all your webpages is a compelling way to motivate your site visitors to complete an action, from buying a product to signing up to your newsletter.
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Visitors on your site are interested in what you have to offer but may not be quite ready to purchase. Even if the sale doesn’t happen there and then a compelling CTA, perhaps offering a small discount could be all that’s needed to persuade the customer to return a few days later and make that final purchase.
Capture those contact details
How do your customers get in touch with you? Have you just got an email address and/or telephone number on your website? If you don’t have one already, you should consider adding a contact form to your site.
A contact form is one of the most basis ways of collecting data from your audience. By capturing relevant data you can further engage with them – although you’ll need to make sure you are fully explicit in letting your customers know how you will be using their data.
When creating the form, consider carefully the information you need from your visitors. If they are opting in to a newsletter, is their phone number necessary? Could you manage with just their name and email address? Remember that most people like to give as little information as possible, so whilst data capture is important to your business, reducing the amount of information needed could help to increase the number of forms that actually get submitted.